Chocolate reigns supreme on Valentine's Day
Travis Cooper
Circulation Manager
Issue date: 2/12/07 Section: Campus News
- Page 1 of 1
As Valentine's Day approaches, TSU students once again look to chocolate as a top source of sweet satisfaction for their special someone.
Many TSU students agree that the seed of the cacao will be prevalent in their holiday giving this year.
"Chocolate is one of the most romantic of all foods," said Derrick Buchanan, a 2005 graduate from Jackson, Tenn. "It often makes its way into my Valentine giving."
According to the National Confectioners Association, Valentine's Day is the third most profitable holiday for chocolate, and the fourth most profitable for candy over all.
The chocolate tradition even has some students and alumni looking purchase chocolate, even if they do not enjoy it themselves.
"I don't particularly care for chocolate," said Ryan Sangster, a senior business major from Indianapolis. "But I have received it, and have given it because it is so readily available."
"I haven't given chocolate for Valentine's Day, but I have received it," said Madeline Caldwell, a senior health care administration and planning major from South Carolina who also shares a distaste for chocolate. "(I)t is so traditional."
Chocolatiers such as Godiva Chocolates and the Rocky Mountain Chocolate Factory have seen an overwhelming increase of sales over the past five years, according to the Nasdaq.com.
Most companies reporting increases in stock value ranging from 47 to 186 percent.
With a promise of an increase in sales, and an increase in appetites, Valentine's Day is likely to be eagerly awaited by annual and aspirant chocolate consumers alike.
"I don't usually receive chocolate for Valentine's Day, but I would like to," said Carmen McDowell, a December 2006 graduate. "It is a quick way to a woman's heart."•
Many TSU students agree that the seed of the cacao will be prevalent in their holiday giving this year.
"Chocolate is one of the most romantic of all foods," said Derrick Buchanan, a 2005 graduate from Jackson, Tenn. "It often makes its way into my Valentine giving."
According to the National Confectioners Association, Valentine's Day is the third most profitable holiday for chocolate, and the fourth most profitable for candy over all.
The chocolate tradition even has some students and alumni looking purchase chocolate, even if they do not enjoy it themselves.
"I don't particularly care for chocolate," said Ryan Sangster, a senior business major from Indianapolis. "But I have received it, and have given it because it is so readily available."
"I haven't given chocolate for Valentine's Day, but I have received it," said Madeline Caldwell, a senior health care administration and planning major from South Carolina who also shares a distaste for chocolate. "(I)t is so traditional."
Chocolatiers such as Godiva Chocolates and the Rocky Mountain Chocolate Factory have seen an overwhelming increase of sales over the past five years, according to the Nasdaq.com.
Most companies reporting increases in stock value ranging from 47 to 186 percent.
With a promise of an increase in sales, and an increase in appetites, Valentine's Day is likely to be eagerly awaited by annual and aspirant chocolate consumers alike.
"I don't usually receive chocolate for Valentine's Day, but I would like to," said Carmen McDowell, a December 2006 graduate. "It is a quick way to a woman's heart."•
Viewing Comments 1 - 1 of 1
Jamaal
posted 2/12/07 @ 12:25 PM CST
Nice Job Travis. I enjoyed the article. Good job on incorporating wall street's figures as well.
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