Money Bytes
Exclusively black video game good for consumers
M. Antonio Silas
Business and Technology Editor
Issue date: 9/10/07 Section: Business and Technology
- Page 1 of 1
A video game centered around black college football has truly been a long time coming.
I've been playing video games for as long as I can remember, but never did I imagine that I would see one soley featuering black college football.
The culture of historically black college universities is a rich one, so it's great to see that this culture will be encompassed in video game form.
I believe the game will do well in black college markets, but I don't think it will reach the full potential because of its name: BCFx.
The concept and history behind the game will stop it from selling as much as its main competition, Madden and NCAA Football.
An early indication of this is apparent in the reaction of bloggers upon the announcement of its release.
Nerjyzed Entertainment, the company behind BCFx, is a black-owned company which staffs programmers and designers from various HBCUs.
They are truly thinking outside of the box and taking a step away from conventionalism with this game concept.
Many male college students play some type of football game, namely EA Sports's Madden, in their spare time. It would be great to see the first video game made exclusively with HBCUs in mind to have this type of relevance in college culture.
While I am very happy and excited about such a wonderful opportunity to expose the world to the well-kept secrets that are HBCUs, it also makes me a bit skeptical about how the game will be received.
With such a lack of open-mindedness in the general public, the game might not be received as well as it could.
It's easy to see what types of questions will arise: Why should black people have their own video game? What is so special about this game? What makes this game any different than Madden?
Never has a company taken a shot at reaching out to the under-represented market of gamers that is black college students.
The game may not revolutionalize video games, or even the sports genre, but it is a huge step for blacks in the arena of electronic entertainment. •
I've been playing video games for as long as I can remember, but never did I imagine that I would see one soley featuering black college football.
The culture of historically black college universities is a rich one, so it's great to see that this culture will be encompassed in video game form.
I believe the game will do well in black college markets, but I don't think it will reach the full potential because of its name: BCFx.
The concept and history behind the game will stop it from selling as much as its main competition, Madden and NCAA Football.
An early indication of this is apparent in the reaction of bloggers upon the announcement of its release.
Nerjyzed Entertainment, the company behind BCFx, is a black-owned company which staffs programmers and designers from various HBCUs.
They are truly thinking outside of the box and taking a step away from conventionalism with this game concept.
Many male college students play some type of football game, namely EA Sports's Madden, in their spare time. It would be great to see the first video game made exclusively with HBCUs in mind to have this type of relevance in college culture.
While I am very happy and excited about such a wonderful opportunity to expose the world to the well-kept secrets that are HBCUs, it also makes me a bit skeptical about how the game will be received.
With such a lack of open-mindedness in the general public, the game might not be received as well as it could.
It's easy to see what types of questions will arise: Why should black people have their own video game? What is so special about this game? What makes this game any different than Madden?
Never has a company taken a shot at reaching out to the under-represented market of gamers that is black college students.
The game may not revolutionalize video games, or even the sports genre, but it is a huge step for blacks in the arena of electronic entertainment. •
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