MySpace makes room for personal ads
M. Antonio Silas
Business & Technology Editor
Issue date: 9/24/07 Section: Business
Myspace, the world's largest online social network, said its users may soon be able to have fully customizable ads grace the Web site. The additions of personal ads will allow users to place their personal information through the sites advertisement service, much like various companies and firms do now in order to promote a product or service.
"I think it's a bad idea," Tammy Jackson, a senior computer science major from Memphis said. "Why would I want to see everyone's personal information in an ad? Isn't that the purpose of having personal pages?"
The service will essentially allow users to pay MySpace for use of this ad service, which will feature fully customizable ads and allow millions of users of the service to see the ads on various pages on the site.
Facebook, another popular social Web site and MySpace's rival, is also looking at the possibility of allowing its members to utilize personal ads. While both of the companies hope to allow users to express their creativity, MySpace also hopes to gain back the attention it recently lost as a result of Facebook.
The program will initially search MySpace users' pages for one of 10 categories. Sports, music and video games are a few of the included areas. The ads will allow users to list which groups they belong to, who their friends are, what they are interested in, and other general information.
In the future, the program will also allow users to see what type of audience their ads attract.
"We want them to leave knowing more about their audience then when they came into the door," Arnie Gullov-Singh, Vice-President of Advertising Technology at Fox Interactive said.
Both MySpace and Facebook executives plan on making the advertising service public. Facebook has already began by allowing its users to make their profiles publicly viewable to search engines like MSN, Yahoo and Google.
"I think it's a good idea," Brittany Johnson, a sophomore electrical engineering major from Atlanta said. "People will need to watch more closely what they put on their profiles though."•
"I think it's a bad idea," Tammy Jackson, a senior computer science major from Memphis said. "Why would I want to see everyone's personal information in an ad? Isn't that the purpose of having personal pages?"
The service will essentially allow users to pay MySpace for use of this ad service, which will feature fully customizable ads and allow millions of users of the service to see the ads on various pages on the site.
Facebook, another popular social Web site and MySpace's rival, is also looking at the possibility of allowing its members to utilize personal ads. While both of the companies hope to allow users to express their creativity, MySpace also hopes to gain back the attention it recently lost as a result of Facebook.
The program will initially search MySpace users' pages for one of 10 categories. Sports, music and video games are a few of the included areas. The ads will allow users to list which groups they belong to, who their friends are, what they are interested in, and other general information.
In the future, the program will also allow users to see what type of audience their ads attract.
"We want them to leave knowing more about their audience then when they came into the door," Arnie Gullov-Singh, Vice-President of Advertising Technology at Fox Interactive said.
Both MySpace and Facebook executives plan on making the advertising service public. Facebook has already began by allowing its users to make their profiles publicly viewable to search engines like MSN, Yahoo and Google.
"I think it's a good idea," Brittany Johnson, a sophomore electrical engineering major from Atlanta said. "People will need to watch more closely what they put on their profiles though."•
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posted 12/27/08 @ 1:33 PM CST
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